Elizabeth Arden, Inc., a global prestige beauty products company launched its full range of skincare, and foundation products in Nigeria on the 21st of March 2015 at Talindo Steak House, Victoria Island. The products are available exclusively at selected Montaigne Place outlets.
The media exclusive event, which took place in a warm and relaxed atmosphere, had editors, bloggers, writers, columnists, contributors and on-air personalities in attendance.
Guests at the event included: Alali Hart, Adesuwa Onyenokwe, Tewa Onasanya, Onah Nwachukwu, Latasha Ngwube, Noble Igwe, Funke Babs-Kufeji, Konye Nwabogor, Yemisi Odusanya (Sisi Yemmie), Eku Edewor, Ono Bello, Anthonia Soares, Jennifer Obiuwevbi, Elizabeth Awoliyi, Akudo Agbenowe, Tokyo James, Godson Ukaegbu, Ozinna Anumudu, Denola Adepetu, Zainab Balogun, Ezinne Alfa, Pepper Okwesa, Vivianne Chidueme, Stella-Marris Ikelionwu, Titi Oyinsan, Adekelu Ajadi, Oluwayemisi Seriki Dada, Omobola Bolaji and many more.
Adeola Ariyo, the Brand Ambassador for Elizabeth Arden in Africa, was present at the event. She gave a brilliant speech about the history of the brand and expressed her excitement about its entry into the Nigerian market “When I heard that Nigeria was one of the African countries Elizabeth Arden was launching in, I got very excited”.
“Not only is Nigeria my home country, and therefore very close to my heart but it is also a country where women are empowered and driven. And these are values that are core to the Elizabeth Arden brand” she adds.
The media guests were given a presentation on Elizabeth Arden’s skincare range which includes product lines for every need: PREVAGE® (Environmental Protection), Ceramide (Youth Restoring), Skin Illuminating (Skin Brightening Solutions), Visible Difference (Healthy Skin Essentials) and the Eight Hour (Miracle Moisturizers).
The extensive selection of Elizabeth Arden foundation ranges and shades was also revealed, with the opportunity to sample the products.
According to Corne Nel, Managing Director of Elizabeth Arden in Africa, Nigerian women are driven, talented, entrepreneurial and of course beautiful. “These are all aspects that represent the Elizabeth Arden woman.” He remarks. “At Elizabeth Arden we are committed to our brand’s founding principle that “To be beautiful is the birthright of every woman” and we are excited to invite Nigerian consumers to experience the full Elizabeth Arden offering”.