Global prestige beauty company, Elizabeth Arden Inc., is proud to announce Adeola Ariyo (28) as a model and Brand Ambassador for Visible Difference, Skin Illuminating and Flawless Finish Perfectly Nude Make Up SPF15 brands across Africa, starting February 2014.
The decision to add a new Brand Ambassador to Elizabeth Arden in Africa comes as the brand begins its expansion into the continent. “Expanding into Africa is an exciting venture for our brand. It is an opportunity to really celebrate African beauty” comments Corne Nel, Managing Director of Elizabeth Arden in Africa.
Adeola succeeds Lerato Moloi who previously represented Elizabeth Arden as South African brand ambassador for the brand. Lerato will act as a mentor to Adeola in her new role.
“Elizabeth Arden is committed to the belief that ‘To be beautiful is the birthright of every woman’. As a company we want to celebrate each woman’s unique beauty through individuality, diversity and original expressions of beauty” remarks Corne Nel. “Adeola has all of these qualities and as a prestige beauty brand we wanted to choose a spokesperson that African women could identify with” he adds.
Born in Lagos, Nigeria to a Ghanaian mother and Nigerian father, Adeola’s modeling career began at the age of 13 in London. Since then she has graced the runways of some of the world’s most prestigious Fashion shows including London Fashion Week, Arise Fashion Week in Lagos, Johannesburg Fashion Week and Cape Town Fashion Week.
Adeola participated in the continental model search Face of Africa in 2005, where she was part of the top 5 finalists. In South Africa, where she now resides, Adeola has been featured in many of the country’s top magazines including Marie Claire, Elle Magazine, True Love and Glamour Magazine.
“Being chosen as an Elizabeth Arden Brand Ambassador in Africa is an incredible honour.” says Adeola. “Elizabeth Arden herself was an entrepreneur, women’s advocate and a champion for holistic beauty, inspiring women all over the world. I am proud to be associated with a brand that embodies such important values”.
Amd guess what people, she was in town today for the official launch of Elizabeth Arden in Nigeria. It took place at Talindos Steak House and was graced by all the notable media and blogger personalities, Watch out for pictures of the launch.